IWSR: Total Bev Alc Logs Largest Volume Gains in 2020, Plus Other Category Shifts

Dear Client: Total US bev alc volumes were up 2% in 2020, the largest gain in consumption since 2002, according to the latest from IWSR Drinks Market Analysis. And that growth is still chugging along in 2021. In fact, IWSR expects to end 2021 with total bev alc up 3.8% in volume and 5.5% in value.  "A key driver of US beverage alcohol consumption is flavor," says IWSR coo of the Americas Brandy Rand. "Flavored subcategories—from beer to vodka to