IWSR: Rise in Flavored Bev Alc Filling Unmet Consumer Need

Dear Client:There's been a lot of growth in flavors across bev alc categories in recent years. "But particularly in the past year, these flavored variants have really grown and captured consumer attention," with the ready-to-drink category (including hard seltzers) "a really big driver," said Brandy Rand, IWSR coo of the Americas, during a recent trends briefing. Brandy noted that in other CPG categories (gum, ice cream, etc.) flavors are a huge driver, "while for beverage alcohol, it's been a little bit