IWSR “Really Surprised” by Bev Alc Rebound Coming Out of COVID

Dear Client:    In 2021 the global beverage alcohol market hit $1.17 trillion, surpassing pre-COVID levels, according to the latest data from IWSR.  "We've been really surprised by the strength of the rebound across markets and categories," said IWSR ceo Mark Meek during a press briefing this morning. Indeed, the global bev alc market has surpassed 2019 levels in value, while volume is still slightly behind - but not for long. They expect volumes to meet or surpass 2019 levels