IWSR: COVID Only Accelerated Shift Toward At-Home Consumption

Dear Client:  Pre-COVID, on/off-premise bev alc sales were about an 80/20 split. Of course, with on-premise shutdowns and restrictions the balance has shifted even further to off-premise. But younger drinkers were already gravitating more towards at-home/off-premise consumption, according to IWSR.  TRENDS DRIVING AT-HOME OCCASION. In a recent analysis, IWSR outlined a number of macro and micro factors (outside of COVID) driving the at-home occasion. Macro factors include: Off-premise alcohol consumer expenditures have outpaced on-premise for more than two decades.On-premise, bev