IWSR: A Global Look at the Current Downturn

Dear Client:  Total global alcohol consumption grew by 0.1% in volume and 3.6% in value in 2019, according to IWSR. Due to the current pandemic, the firm expects to see double-digit declines in 2020, and pegs recovery time at about five years. In 2020, IWSR expects global alcohol consumption to decline by almost 12%, a larger decline than what we saw during the 2008 financial crisis. Indeed, "this downturn is going to be more severe and more marked in 2020 than in