Ivana B Skinny Enters the Scene

Dear Client: One of the biggest product trends this year is low-calorie, ready-to-drink offerings, most of which are spirit-based. That trend was solidified when Beam Global acquired Skinnygirl, which has become the fastest growing spirits brand in the US. We're also seeing an increase in wine-based, ready-to-drink products, such as Daily's Cocktails and O'Mara's Irish Cream. So International Spirits, the producers of Ivanabitch Vodka, Gin and Brandy, is hoping to tap into both of those trends with their latest launch,