It’s Official: Diageo and Diddy Acquire DeLeon

Dear Client: Diageo has officially announced its acquisition of DeLeon tequila, a story WSD has reported multiple times (see WSD 10-03-2013). Diageo has partnered once again with Sean "Diddy" Combs in a 50/50 joint venture to acquire the luxury tequila brand. You'll recall, Diddy just has a joint marketing and profit-sharing deal for Ciroc. He explains his relationship with Diageo like this: "With Ciroc, we dated. Now with DeLeon, we're married." He added, "This deal is way better. This makes