It’s Good to be Value

In this economic environment value priced brands are benefiting the most in the spirits segment. After years of little or no growth, value brands are starting to gain share and grow at a faster rate, as seen in Nielsen numbers to October 18. Dollar sales of value spirits grew 2.4% in the 52 weeks, 3.2% in the 12 weeks and 4.3% in the four weeks. The data showed evidence of consumers trading down from ultra-premium spirits, which lost a significant