Is the Wine Industry “Expecting Too Much” from Millennials?

Dear Client:Yesterday, we reported that the wine market is softening. Many blame millennials (a shock, I know), but Gomberg, Fredrikson & Associates editor and BW166 founder Jon Moramarco said the industry may be expecting too much, too soon from the cohort. A MISSING LINK BETWEEN MILLENNIALS AND WINE. The average age of millennials is about 30. Boomers at that age were drinking wine coolers and Lambrusco, and not much table wine yet, according to Jon. They opted for slightly sweet