Is the Industry Ready for Flavored Scotch?

Dear Client: Last week we briefly reported that Bacardi is entering the flavored Scotch category with Dewar's Highlander Honey, which is technically a Scotch whisky infused with honey. Since the announcement, both Diageo and the Scotch Whiskey Association have voiced hesitations about the idea of flavored Scotch whisky, reports Just-Drinks. Diageo's head of whisky outreach Dr. Nicolas Morgan implies that Scotch has too much "integrity" and "authenticity" to get into flavors. "While the consumer views American and Irish whiskies as