Is Agave Premiumization Over?

Dear Client: It's becoming increasingly apparent that there are some shifts taking place in the red-hot agave spirits category. The IWSR released a report this week that predicts that the "era of rapid growth for high-end tequila in the US could be at an end after a dramatic slowing of growth for premium-and-above products during the first half of 2023."Don't be mistaken, consumers are still drinking a lot of agave spirits– tequila volumes across all price tiers grew in the