IRI Snapshot: Latest Two Weeks Showing Positive Comps

Dear Client:   Total bev alc sales were up 2% for the week ended February 20, marking the second consecutive week of positive weekly comps so far this year in all IRI-measured channels.  Sales were actually down (-6%) compared to the week prior ended February 13 as that week was boosted by the Super Bowl and Valentine's Day. IRI expects the data "to continue to pull back closer to the mean next week as data normalizes" following the Big Game