Innovations Expected to Drive Cruzan to 800,000 Cases

Dear Client: Coming off a year with no major line innovations for the Cruzan brand, Beam Inc. is stepping it up in 2013 with "a robust innovation schedule that we believe is going to help the growth this year," Nabil Wanna, Cruzan's brand manager, told WSD. He says we can count on five new innovations from the Cruzan brand family this year. The first two, Cruzan Key Lime and Passion Fruit flavors, were launched in April. Velvet Cinn will be