Inertia Buys New Vine for $4.5M

The summer long saga concerning New Vine Logistics came to a close today when it was announced that lead creditor Inertia Beverage Group purchased its assets for $4.5 million. In a statement, Inertia said combining the two companies “will result in the first fully-integrated and dynamic direct sales company in the wine industry, offering e-commerce, compliance and logistics capabilities all under one roof.” The auction was reportedly open to ten registered bidders.QUICK BACKGROUND. Recall that Inertia purchased Silicon Valley Bank’s