Industry Vets Aim to “Take the Industry by Storm” with Wolf Spirit

Dear Client:  Vodka is a tough category to penetrate, but industry veterans Bradd Levitan and Umberto Luchini believe they've hit the right note with their new spirits company, Wolf Spirit. Your editor sat down with Bradd and Umberto at the recent WSWA conference to get the skinny on their new project. PUTTING THE TEAM TOGETHER. When asked what led to the two of them teaming up, Umberto said: "A combination of luck in the end." He was in "a situation