Industry Finds New Growth with Pouches

Dear Client: Wine and spirits are experiencing a packaging revolution in response to consumer demand for on-the-go alternatives to glass containers. Premixed cocktail pouches are on the leading edge of that innovation, commanding the bulk (68%) of dollar sales coming from the entire premixed cocktail category (up +32.4%) in food stores, according to year-to-date April 15 data from SymphonyIRI.Daily's Cocktails (wine-based) are leading the pouch pack in terms of growth, followed by Captain Morgan Parrot Bay (malt-based), Malibu Cocktails (rum-based),