INCREASING THREAT FROM NEW ZEALAND

Despite the wine industry problems that New Zealand’s neighbor Australia is experiencing, NZ is doing remarkably well. Expected to be a billion dollar industry by 2010, New Zealand has seen phenomenal growth in recent years as consumers become more aware of its presence in the wine aisles. In June alone NZ exports rose 18% in value over the previous year. As one of the fastest growing importers into the U.S., winegrowers are currently predicting that exports will jump another 17%