In Service of Experience & Convenience

There are a large number of consumer trends, both in and beyond the alcohol industry, that can be boiled down to two important factors: experience and convenience.During the American Craft Spirits Convention last week, IWSR's US president Brandy Rand presented a variety of trends the alcohol industry should be aware of, many of which service experience or convenience. From her list, we pulled the ones we think have the highest ceiling and/or have yet to be tapped by the industry