Imported Sparkling Wines Taking More Share

Dear Client: Imported sparkling wine has taken a larger share of the entire sparkling wine category as domestics have lost a few percentage points from last year, based on SymphonyIRI food and drug scan data. In terms of net sales and volume, the domestic sparkling wine category is still larger, but imports are trying to catch up.So what gives? Italian sparkling wine, namely Prosecco, is what appears to be driving this new growth. It is also the largest imported sparkling