Identifying the Wine Industry’s Pain Points

Dear Client: "I don't wanna sugarcoat it– 2023 has been a tough year," opened longtime industry analyst Danny Brager during the State of the Industry presentation at last week's Unified Wine & Grape Symposium in Sacramento. However, he urged attendees to not fall into excessive pessimism or optimism. Instead, the wine industry should take a realist's approach, following the data to figure out what's working and what's not.CONSUMER DEMAND AT A TIPPING POINT? For the first time in recent history, beer,