How Wolf Spirit Partners Capitalize on Experience

Dear Client:  Earlier this week, we published the first part of our interview with industry veterans Bradd Levitan and Umberto Luchini on their new project, Wolf Spirit [see WSD 05-21-2019]. Today, we'll dig into their views on marketing and brand building. FINDING (AND FILLING) THE WHITE SPACE. As previously reported, Umberto was the former cmo for Campari America. As such, he brings with him a wealth of marketing experience to the new venture.  The "hardest thing for a marketer to