How Wine is Navigating Pricing Pressures & Other Headwinds

Dear Client: Total beverage alcohol is facing a host of headwinds right now, impacting the market from multiple angles.  Taking a longer view of bev alc trends, beer, wine and spirits have all fallen from the heights of the pandemic era. Wine in particular has contracted in annual shipments each year since 2020-2021, to about 360 million 9L cases total in 2024, according to bw166 data.  During a webinar on the current state of wine, hosted by 3 Tier Beverages,