How Wine Can Build an Authentic Connection With Hispanic and Black Consumers

Dear Client:  Wine Market Council (WMC) recently hosted a webinar digging into Hispanic and African American consumers' wine experiences and strategies to recruit them into the larger wine consumer base. MULTICULTURAL EFFORTS ARE "IMPERATIVE." The presentation centered around research conducted in partnership with research firm Ethnifacts. Wine Market Council director of research Christian Miller kicked off the presentation with a few stats. Although both Hispanic and Black/African American consumers underindex for spending on wine and percentage of household penetration for wine, there