HOW TO MARKET WINE FRIENDLY WINE TO MILLENNIALS

One minute we hear that young adults are embracing wine with open arms, and the next thing we know industry insiders are encouraging their counterparts to reach out to this virtually untouched demographic. No matter which side you take, it goes to say that millennials, or any demographic for that matter, could stand a little extra marketing.An international study led by Vinexpo says that while winemakers and retailers have gotten a lot better at reaching out to young adults (21-26),