How to Market to Luxury Consumers

Dear Client: Luxury consumers "are not indifferent to price but that's not what motivates them." Rather, they are motivated by "the idea of how good can it be?" Barbara Talbott, former cmo at the Four Seasons, and president and founder of GlenLarkin Advisors told listeners at ShipCompliant's annual Direct Shipping Seminar & Users Conference. Although Barbara's expertise is in hotels, she was able to share a number of helpful tips with the wineries in the audience. Affluent consumers typically make