How to Choose the Right E-commerce Channel for your Brand

Total online alcohol sales hit $1.7 billion in 2017 primarily through the four largest e-commerce outlets which are on-demand delivery, online grocery, direct-to-consumer and specialty retailers, according to Rabobank."If brand owners want to carve a space in the booming online segment, they must sort through the jumble of companies and identify the channels in which they can be most successful," per Rabobank.(1) On-demand delivery (i.e. Drizly, Minibar, Saucey etc.) reached $103 million in 2017. The opportunity in this channel is