How to Boost By-The-Glass Programs

Dear Client: Three on-premise wine experts were bullish on "BTG" (by-the-glass) programs at the National Restaurant Association's International Wine, Spirits and Beer show earlier this week. Consumers are demanding such programs more: A recent Ink Foundry study that surveyed 100 wine directors and buyers reveals 88% of them find consumers demanding more by-the-glass options than in the past. The survey also found that people are increasingly opting for the premium glass rather than the bottle. Former Fleming's wine director Marian