How Tito’s Cracked the Code

The news of Tito's Vodka clenching the best-selling spirits brand in the US has spread to other industry and mainstream publications alike after our report on Monday. This is a watershed moment, so we'd like to take a moment and reflect on how founder Tito Beveridge took this brand from nothing to becoming the "it" vodka of the moment.As the spirit defined by no odor and no taste, the best-selling vodka brands have always been the ones that tapped into