How This Nascent Spirits Company is Navigating the Current Environment

Dear Client:   Florida-based Paradise Brands found itself in a tough position this year: launching a new spirits company right before the global pandemic became widespread in the US.   Paradise Brands is led by a team of industry veterans, including: ceo/cfo Patrick McGenney, who was a founding partner of Clyde May's Whiskey; chief marketing consultant Peter Pace, who's helped build brands like Grey Goose and Jagermeister; and evp, national sales manager Frank Sacca, who previously worked at William Grant and Proximo