How the Current Environment Could Impact Spirits Premiumization Trends

Dear Client:   As inflation puts pressure on people's wallets, there's the fear that consumers may be trading down, bucking the long-standing premiumization trend in the bev alc category. During a session at the recent DISCUS conference, Park Street ceo Harry Kohlmann and NielsenIQ thought leadership vp - bev alc vertical, Jon Berg, dug into the long lasting trend of premiumization and how it might be impacted now. A LOOK BACK. Premiumization has driven spirits industry growth in particular for over 20 years,