How St-Germain Made it this Far

Dear Client: We met Rob Cooper a few years back at the WSWA's annual convention. It was right around the time he started selling St-Germain in the U.S. (2007). Now it seems like every bar we visit carries the liquid, with many featuring St-Germain drinks on their cocktail lists. Rob reminds us that the brand is still small - "it's all relative" - but they are poised for growth in the coming year. Last year they sold 70,000 cases worldwide