How Smooth Ambler Fits into Pernod’s New Brand Ventures Portfolio

Dear Client:Pernod Ricard acquired a majority stake in West Virginia-based Smooth Ambler Spirits Co. in 2016, adding it to the then newly formed New Brand Ventures division [see WSD 12-08-2016].Your editor recently sat down with Smooth Ambler founder and ceo John Little to discuss what it's like being a part of the NBV portfolio and where the company is headed.But first, a bit of background.Smooth Ambler was established in 2009 by John Little and Tag Gaylean with the aim of