How SFIC is Building Brands with “Focus, Not Fragmentation”

Dear Client: On a recent trip to New York, WSD sat down with Sidney Frank Importing Co. chief Lee Einsidler in a rare trade interview. In the conversation below we discuss SFIC's priorities, its challenges and what's new as you, dear reader, are a fly on the wall. Wine & Spirits Daily: Where is Sidney Frank putting its focus these days? Lee Einsidler: Our focus starts with Jagermeister. Jagermeister is the engine that pulls the train. In the very short