How Riboli Family Wines is Adapting to the Evolving Cali Market

Dear Client: Earlier this year (and prior to RNDC's exit), Riboli Family Wines transitioned the company's California operations from a supplier-distributor model to a supplier-only focus through an expanded partnership with Breakthru Beverage Group.  Riboli Family Wines ceo Steve Riboli and Breakthru cco Kevin Roberts shared more color about the new partnership and the current state of the California market.   "California's market is evolving - both in how consumers shop and where they live so we can service them better