How Notorious Pink Competes in a Sea of Rose

Dear Client:  Rose is clearly a trend that's here to stay. It has moved on from being a seasonal product to year-round popularity. In fact, in the 13 weeks through April 20 rose blends were up 27.2% in sales and up nearly 30% in volume in all Nielsen-measured channels. Of course, that makes it a very attractive category.  Notorious Pink Rose was one of the first to hop on the rose bandwagon in 2014 when the category really started to