How Moderation Trends are Playing Out On-Premise

Dear Client:  We all know that moderation is on the rise, but it's important to see where the opportunities lie within that behavior shift. With that in mind, we're sharing some insights from a CGA by NIQ report from last week examining how moderation is playing out in the on-premise.  QUICK OVERVIEW. According to the latest read, on-premise megacategory trends look slightly better than off-premise, with only two of the four categories seeing dollar declines in the rolling 52 weeks