How Major Tequila Suppliers and Brands Stack Up

Dear Client: While tequila has consistently outperformed the spirits category as a whole– with a global 10-year sales CAGR of 12.6% vs. the global spirits industry's 4.1% CAGR, per IWSR data– it hasn't been immune to the wider spirits slump. The category darling has started to see a slowdown and even declines in recent reads.  Bernstein analysts recently dug deeper into agave spirits (which is still dominated by tequila) unpacking where exactly the category sits right now, including where its