How Long Will Premium Spirits Hold Out?

Diageo’s North American president Ivan Menezes said the company’s premium spirits brands continue to do well, but not all analysts believe the category is headed for a rosy future. At an investor meeting hosted by Redburn, analyst Chris Pitcher said the tone was “cautiously optimistic” as Diageo expects the strength of its priority brands and the resilience of its portfolio to take share in a softening market. Data shows that value and margins continue to grow for the company, due