How La Crema is Navigating the World of Virtual Wine Tourism

Dear Client:  Jackson Family Wines' La Crema winery had a "very healthy business, from a DTC and tourism visitation perspective" pre-COVID, with 3,000-4,000 visitors on a monthly basis during peak months, Kristen Reitzell, vp of public relations for Jackson Family Wines, tells WSD. But, like many other wineries, they've had to pivot and get creative to make up for tasting room losses amidst the current pandemic and find ways to connect with consumers virtually. "Since COVID, we really have only seen roughly