How Influencers Built an Audience-First Bev Alc Brand

Dear Client: One of the biggest goals when creating a brand is to make something that will draw in and continue to appeal to your base or target consumer. But what if you started with your core consumer and built a product around what they were looking for? That's exactly what Ben Soffer and the team at wine-based cocktail company Spritz Society did. At our Beer, Wine & Spirits Summit in January, your editor sat down with Ben, whose official