How Going Lightweight Can Lift the Bottom Line

Dear Client: Last week, we covered Rabobank's recent report on glass bottle lightweighting as well as analyst Bourcard Nesin's takes on the matter [see WSD 03-14-2024]. Today, we'll continue our coverage of that discussion, focusing on what some of the potential payoffs lightweight glass may have for the wine industry. CONSUMERS DON'T CARE ABOUT WEIGHT. Consumers have been moving away from the idea that a heavier wine bottle equals higher quality wine. "​​Consumers don't notice," says Bourcard. "That's the feedback