How Fishers Island Fits into Gallo’s Wider RTD Strategy

Dear Client:     Earlier this month E&J Gallo's spirit arm, Spirit of Gallo, announced the acquisition of New York-based ready-to-drink brand Fishers Island Lemonade for an undisclosed sum [see WSD 05-01-2023].  Your editor got Spirit of Gallo svp and gm Britt West on the horn to discuss the acquisition, how it fits into the company's wider RTD strategy and current plans for the brand.  First, we wondered how Fishers Island ended up on Gallo's radar. It turns out, Britt and