How Cutty Sark Will Win Back the American Consumer

Dear Client: Cutty Sark Scotch whisky was the No. 1 Scotch in the US during the '50s, '60s selling close to 2 million cases, but a 25-year downhill slide has reduced the brand to about 140,000 cases. However, things are beginning to look up for the brand since it was sold to The Edrington Group in 2010. Recall we reported last month Edrington would be investing $30 million in growing the brand over the next five years. Below is a