How Breakthru’s Aspect Division Operates as a Company within a Company

Dear Client:   Last year Breakthru Beverage Group launched a dedicated fine wine strategy called Aspect, billed as a uniform, cohesive portfolio solution for the rapidly growing fine wine space [see WSD 03-08-2021]. "Last year was really about getting established," Aspect senior director, business development Daren Cliff tells WSD, and this year "we really tried to define our cultural DNA and our processes."  Part of that included analyzing performance indicators and metrics for the Aspect team as well as implementing