How Bev Alc Brands can Leverage Meal Prep Service to Boost Online Sales

Dear Client: There's a huge gap between alcohol's share of spending in brick-and-mortar grocery (5%-6%) versus online grocery sales (less than 1%), meaning alcohol brands are "losing billions of dollars in online sales opportunities every year," according to a recent Rabobank report [see WSD 01-10-2020]. Digital planning service eMeals provides an opportunity to build online grocery sales through meal pairings and other strategies that put beer, wine and spirits brand recommendations front-and-center for users. ABOUT EMEALS. The meal planning service has been around