How Beam Plans to Maintain Pinnacle’s “Flavor Pioneer” Status

Dear Client:It's been nearly a year since Beam Inc. added Pinnacle vodka to its portfolio. With sales and volumes each growing over 30% in all SymphonyIRI channels for the 52 weeks ending February 24, Pinnacle has already claimed its spot as Beam's second largest "power brand." If last year was about closing the deal and transitioning Pinnacle to Beam's network, this year Beam is faced with sustaining the brand's phenomenal growth. So far they have launched Pinnacle's new campaign "It's