How Babe Wine Inspired Anheuser-Busch’s New Beyond Beer Launchpad Team

Dear Client: Anheuser-Busch's Beyond Beer business unit, which includes brands like Babe wine, Cutwater Spirits, Social Club Seltzer, Hi-Ball energy and others, has created a new team within the division called Launchpad, led by Chelsea Phillips. Chelsea gave us the lowdown this week on Launchpad, the evolution of Babe wine and more. BABE INSPIRES LAUNCHPAD TEAM: "SUCCESS DOESN'T MEAN BIG ANYMORE." You'll recall, A-B fully acquired Babe in 2019 [see WSD 06-28-2019]. "And we have learned, I think most directly, that some of