How B-F Plans to Improve Top Line Growth

Dear Client: Brown-Forman chief Lawson Whiting officially took over as president and ceo at the start of this year. Consumer Edge Research (CER) sat down with Lawson, cfo Jane Morreau and vp investor relations Jay Koval to discuss company improvements and opportunities, per a recent note. IMPROVING TOP LINE GROWTH. B-F's top line growth is below the overall spirits industry in the US. But they've got a few things in place to improve that, such as a "significantly ramped" advertising