How Alternative Packaging Can Grow Wine’s Share of the Bev Alc Pie

Dear Client:   Alternative packaging is still a relatively small segment of the total wine industry, but it's often cited as a way to expand use occasions and to bring in younger consumers.  A panel of representatives from wine companies of all sizes assembled at the recent Unified Wine & Grape Symposium to discuss their approaches to alternative packaging. The panel included: Libby Enright, director of winery operations and compliance at McBride Sisters; Maddy Houghton, cfo, Archer Roose; Martha Stoumen,