HOT NEW TRENDS IN WINE AND SPIRITS

Hispanics, baby-boomers and catchy new products are the way to drive new growth in today’s market, according to NABCA’s “Hot Trends” panel. Kaumil Gajrawala of UBS, Bump Williams of IRI and Anthony von Mandl of Mike’s Hard Lemonade shared their insight on how to make (more) money in this industry. Let’s take a look.SUPPLIERS IGNORE BABY BOOMERS. “We expect this trend (wine and spirits share growth) to continue but at a declining rate.”If this is true, what can wine and